Newsletter
of the Washington College Department of Business Management |
Spring
2000
Business
students win marketing award
Twelve Washington College students recently received the 1999
Guy Yolton Award for Creative Direct Mail for their participation
in the Direct Marketing Association of Washington Educational
Foundation’s Collegiate Maxi competition. The award recognizes
teams of students who submit outstanding marketing plans and
direct mail packages to the DMAWEF contest held each spring.
Three teams of four students each devised marketing campaign
packages for a banking service directed at college students.
Remarkably, all three Washington College teams tied for the award.
The teams, advised by Professor Terry Scout, included current
students Rebecca Corbin, Matt Hanifee, Christyl Johnson-Arrabal,
and Brian McNew and 1999 graduates Kari Durham, C.J. Norton,
Diane Zeng, Heather Pyzik, Katie Warwick, Kimberly Hardesty,
Noelle Living, and Stacy Larkin. •